LEGO-INSPIRED, STACKABLE COSMETICS, YOU ASK? DARE WE SAY IT – THIS ONE REALLY PUT THE ‘PLAY’ IN PLAYFUL.
GIVE THE CREATIVE GENIUSES AT PLAYFUL THE CHANCE TO GET FREAKY WITH A PILE OF LEGO & ALL BETS ARE OFF. STONEBRICK’S CUTE PACKAGING IS SO HOT IT POPS, & THIS FRESH KOREAN BRAND IS PLAYING FAST & LOOSE WITH OUR NOSTALGIA.
WITH THIS IN MIND, WE CHANNELLED CHILDLIKE SPONTANEITY INTO ADDICTIVELY MECHANICAL 3D ANIMATION, LEADING TO A CAPTIVATING TRIP... PERHAPS NOT QUITE DOWN MEMORY LANE, BUT YOU GET THE GIST.
BRIGHT
INNOCENT
SPIRITED
all the
credits
Agency, Creative Direction, Branding & Packaging
CGI PRODUCTION
CREATIVE DIRECTOR
E.P. & CGI COORDINATOR
CGI ARTISTS
CGI ANIMATION
Sound Design