LEGO-INSPIRED, STACKABLE COSMETICS, YOU ASK? DARE WE SAY IT – THIS ONE REALLY PUT THE ‘PLAY’ IN PLAYFUL.

NOSTALGIA

IS FUN!

GIVE THE CREATIVE GENIUSES AT PLAYFUL THE CHANCE TO GET FREAKY WITH A PILE OF LEGO & ALL BETS ARE OFF. STONEBRICK’S CUTE PACKAGING IS SO HOT IT POPS, & THIS FRESH KOREAN BRAND IS PLAYING FAST & LOOSE WITH OUR NOSTALGIA.

WITH THIS IN MIND, WE CHANNELLED CHILDLIKE SPONTANEITY INTO ADDICTIVELY MECHANICAL 3D ANIMATION, LEADING TO A CAPTIVATING TRIP... PERHAPS NOT QUITE DOWN MEMORY LANE, BUT YOU GET THE GIST.

BRIGHT
INNOCENT
SPIRITED

all the
credits

Established NYC

Agency, Creative Direction, Branding & Packaging

PLAYFUL

CGI PRODUCTION

PABLO ALFIERI

CREATIVE DIRECTOR

AGUSTINA SANTKOVSKY

E.P. & CGI COORDINATOR

Pablo Alfieri & Sebastian Morales

CGI ARTISTS

Branco Cuzi & Javier Bianchi

CGI ANIMATION

Peter Ash

Sound Design

THANKS FOR WATCH @HELLOPLAYFUL

@playful

@helloplayful

ALL RIGHTS RESERVED©PLAYFUL/2024
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