ESTEE LAUDER SHEER
Oh yeah! After a first successful campaign together, we partner one more time with our playmates from Wednesday for a new Estee Lauder project. This time for the Double Wear Sheer Matte launching campaign.
Once again we rose to the occasion and prepared a 15’ stylized film and a set of key visuals for their social media and in store campaigns. We delivered a bright & stylish look while maintaining the coherence with the first film.
ABSOLUT
COHERENCE
And finally the main hero shots were part of the Hero Film directed by the great Gordon Von Steiner! Our 6 degrees separation from one of our favorites.
OFFSET BY THE CELESTIAL BEAUTY OF THESE TWO STARS, WE BATHED THE PRODUCTS IN LIGHT, CHASING ELEGANT & REFINED SHOTS THAT EMBODY VANISH’S WEIGHTLESSNESS. ZERO GRAVITY, FLOATING BUBBLES & STUNNING LIQUID SIMULATIONS: THIS ETHEREAL FANTASY WAS A TRUE JOY TO CREATE.
Playful meets
Richard Serra!
We’ve also developed a mixed version of our last projects. There is a match!!!
all the
credits
WEDNESDAY
AGENCY:
CARTEL & CO.
REPRESENTATION COMPANY:
PLAYFUL
CGI STUDIO:
PABLO ALFIERI
DIRECTED BY :
AGUSTINA SANTKOVSKY
PRODUCED BY:
FEDE KANNO
JUAN CORIA
MARIANO ABEL
MACS RIEDEL
CGI ARTISTS:
MARTIN SALFITY & JOSE GALLARDO
RND ARTISTS:
MACS RIEDEL
CG ANIMATION:
MATEO VALLEJO
3D MODELLING:
MACS RIEDEL & PABLO ALFIERI
EDITION:
SMIDER
SOUND DESIGN:
THANKS FOR WATCH @HELLOPLAYFUL
