MDNA BODY GLOW LOTION & THE BEAUTY ROLLER CAMPAIGNS. RADICAL PRODUCTS FOR THE ULTIMATE DIVA.

ALL HAIL

MADONNA

JUST LIKE THE QUEEN OF POP HERSELF, MDNA IS THE INDIE PROVOCATEUR OF LUXURY SKINCARE. SO WHEN HER HIGHNESS PUT HER TRUST IN PLAYFUL FOR THE LAUNCH OF THE TWO NEW PRODUCTS IN THE MDNA FAMILY, YOU CAN BET WE ROLLED OUT THE RED CARPET.

BODY

GLOW

ENIGMATIC & SENSUAL, PLAYFUL’S SHORT FILM TRANSPORTS YOU TO THE PEARLESCENT DESERT OF THE FEMALE BODY.

DROPS OF HOLY WATER ROLL DOWN THE FLESHY DUNES, PEARLS BOUNCE ON FIRM SKIN: WE BRING YOU A TANTALISING NARRATIVE, CLIMAXING IN TOTAL HYDRATION, TONED SKIN & TRUE RADIANCE.

EYE ROLLER

FROM THE DEPTHS OF THOSE SAME FEMININE SANDS, A NEW STAR IS BORN! EXQUISITE, AVANT-GARDE, REVOLUTIONARY: A 360°PRECISION MICRO-ROLLER FOR EYES, POWERED BY ULTRA-INFRARED ENERGY FROM SPECIALISED CARBON OF THE HIGHEST PURITY.

AIDED BY TAUT LATEX, WE HARNESSED THE ESSENCE OF THIS ELEMENT, JUXTAPOSING THE RAW WILDNESS OF CARBON WITH DELICATELY CHOREOGRAPHED MODEL SHOTS.

SEEKING FLUIDLY EROTIC ELEGANCE?
PRESS PLAY TO QUENCH YOUR THIRST.

all the
credits

PLAYFUL

CGI Production

PABLO ALFIERI

CREATIVE DIRECTOR

IAN GIPE

Executive Producer

Nadir Aslam

Line Producer

Sebastian Mader

Live Action Director

Kazu Okuda

DoP

AGUSTINA SANTKOVSKY

E.P. & CGI COORDINATOR

MATIAS FURNO

I.T. / R&D Artist

Evaldas Cesnavicius, Juan Coria, Joan García Pons,
Seba Morales, Alexandros Mavrogiannis.

cgi artists

Matias Furno & José Gallardo

R&D ARTISTS

Maximiliano Riedels & Matias Furno

CGI ANIMATION

Mateo Vallejo

CGI MODELLING

Maximiliano Riedels & Pablo Alfieri

EDITION & MONTAGE

Toni Agloglitta

Post-Production

Anahi Piccinin

COLOR GRADING

Guido Smider & Niccolò Chotkowski

SOUND DESIGNERS

THANKS FOR WATCH @HELLOPLAYFUL

@playful

@helloplayful

ALL RIGHTS RESERVED©PLAYFUL/2024
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