ESTEE LAUDERDW FOUNDATION
THE NO.1 FOUNDATION
IN THE US GETS PLAYFUL.
We partnered with our friends from Wednesday agency to work on the worldwide launch campaign of Estee Lauder’s no.1 foundation in the US.
The prestigious american cosmetic brand entrusted us with the creation of a 15’ stylized film, and a set of looping shots that portray the benefits and attributes of the product. We also carefully designed a kit of prints and key visuals for their social media and in store campaigns.
24H of Confidence.
Shine on!
For the main theme we created sophisticated and minimalist environments where the frosted glass unveils the products in a play of light. We introduced a new brand look focusing on the matte textures of the liquids and on bringing them to life in the fanciest way possible.
A full range of skin tones paint a film of elegance while matching perfectly with the elevated and fancy soundtrack designed by our friends of Smider.
We are more than happy to bring into the world this sophisticated and fresh brand look for Estee Lauder’s Double Wear Foundation.
all the
credits
CARTEL & CO.
REPRESENTATION COMPANY:
PLAYFUL
CGI STUDIO:
PABLO ALFIERI
DIRECTED BY:
AGUSTINA SANTKOVSKY
PRODUCED BY:
FEDE KANNO
MARIANO ABEL
JOAN GUASCH
PABLO ALFIERI
CGI ARTISTS:
MATIAS FURNO
RND ARTIST:
MACS RIEDEL
CG ANIMATION:
MATEO VALLEJO
3D MODELLING:
MACS RIEDEL & PABLO ALFIERI
EDITION:
SMIDER
SOUND DESIGN:
THANKS FOR WATCH @HELLOPLAYFUL
