WEIGTHLES, SMOOTH

& LUMINOUS

RENOWNED FOR THEIR BLEND OF SCIENCE, LUXURY & SLEEK DESIGN, HOURGLASS PLACED THEIR TRUST IN PLAYFUL FOR THE LAUNCH OF THEIR NEW VANISH PRODUCTS.

FOR THIS CHALLENGE, WE JOINED FORCES WITH TOP DIRECTOR BEN HASSETT, JN PRODUCTION & THE CREATIVE AGENCY BLVD, PRODUCING & DIRECTING A SEAMLESS MIXED-MEDIA CAMPAIGN AROUND TWO OF THE WORLD’S MOST EXQUISITE FACES: ROSIE HUNTINGTON & TSUNAINA!

SCREW GRAVITY: THE ONLY WAY IS UP!

SEAMLESS

& Full Coverage

OFFSET BY THE CELESTIAL BEAUTY OF THESE TWO STARS, WE BATHED THE PRODUCTS IN LIGHT, CHASING ELEGANT & REFINED SHOTS THAT EMBODY VANISH’S WEIGHTLESSNESS. ZERO GRAVITY, FLOATING BUBBLES & STUNNING LIQUID SIMULATIONS: THIS ETHEREAL FANTASY WAS A TRUE JOY TO CREATE.

all the
credits

PLAYFUL

CGI Production

PABLO ALFIERI

CREATIVE DIRECTOR

AGUSTINA SANTKOVSKY

E.P. & CGI COORDINATOR

MATIAS FURNO

I.T. / R&D Artist

JUAN CORIA, ALVARRO NAVARRO & PABLO ALFIERI

CG ARTISTS

MATIAS FURNO & GABRIEL MORALA

R&D ARTISTS

MAXIMILIANO RIEDELS

CGI ANIMATION

MATEO VALLEJO

CGI MODELLING

SMIDER

SOUND DESIGN

THANKS FOR WATCH@HELLOPLAYFUL

@playful

@helloplayful

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