AUDIBLE THEATER
THE ART
OF SOUND
AS SOON AS THE WORLD’S TOP AUDIOBOOK PROVIDER CAME CALLING, PLAYFUL KNEW SOUND WOULD BE THE CORE OF OUR CAMPAIGN. CUE CYMATICS: THE BREATH-TAKING INTERSECTION BETWEEN SCIENCE & MUSIC.
THIS NATURAL PHENOMENON CAUSES SOUND WAVES TO CREATE MESMERISING MATHEMATICAL PATTERNS… WHAT BETTER WAY TO HIGHLIGHT THE WONDER THAT IS AUDIBLE THEATER?
GOOD
VIBRATIONS
UTTERLY AMAZED, WE SET ABOUT TESTING THE TECHNIQUE BUT IN CGI, PLAYING WITH PARTICLES, FUMES, THREADS & LIQUIDS. THE RESULTS WERE UTTERLY BREATH-TAKING!
THE CONSEQUENT DIRECTOR’S CUT IS SOUND IN ITS PUREST VISUAL FORM: A HYPNOTIC ORGASM FOR YOUR EYES AS WELL AS YOUR EARS.
all the
credits
PLAYFUL
CGI PRODUCTION
PABLO ALFIERI
CREATIVE DIRECTOR
AGUSTINA SANTKOVSKY
E.P. & CGI COORDINATOR
MATIAS FURNO, JOSE GALLARDO
& OLIVIER JEANNEL
R&D ARTISTS
PABLO ALFIERI
Edition & Post Production
SMIDER
SOUND DESIGN
THANKS FOR WATCH @HELLOPLAYFUL
