THE ART

OF SOUND

AS SOON AS THE WORLD’S TOP AUDIOBOOK PROVIDER CAME CALLING, PLAYFUL KNEW SOUND WOULD BE THE CORE OF OUR CAMPAIGN. CUE CYMATICS: THE BREATH-TAKING INTERSECTION BETWEEN SCIENCE & MUSIC.

THIS NATURAL PHENOMENON CAUSES SOUND WAVES TO CREATE MESMERISING MATHEMATICAL PATTERNS… WHAT BETTER WAY TO HIGHLIGHT THE WONDER THAT IS AUDIBLE THEATER?

GOOD

VIBRATIONS

UTTERLY AMAZED, WE SET ABOUT TESTING THE TECHNIQUE BUT IN CGI, PLAYING WITH PARTICLES, FUMES, THREADS & LIQUIDS. THE RESULTS WERE UTTERLY BREATH-TAKING!

THE CONSEQUENT DIRECTOR’S CUT IS SOUND IN ITS PUREST VISUAL FORM: A HYPNOTIC ORGASM FOR YOUR EYES AS WELL AS YOUR EARS.

all the
credits

PLAYFUL

CGI PRODUCTION

PABLO ALFIERI

CREATIVE DIRECTOR

AGUSTINA SANTKOVSKY

E.P. & CGI COORDINATOR

MATIAS FURNO, JOSE GALLARDO
& OLIVIER JEANNEL

R&D ARTISTS

PABLO ALFIERI

Edition & Post Production

SMIDER

SOUND DESIGN

THANKS FOR WATCH @HELLOPLAYFUL

@playful

@helloplayful

ALL RIGHTS RESERVED©PLAYFUL/2024
To enable sound
On this website
Just click anywhere