NARS RADIANCE
INTRODUCE YOU TO NARS? UTTERLY UNNECESSARY, BUT OH SO ENJOYABLE – WE’RE PRETTY PROUD OF THIS RELATIONSHIP.
BUILT ON INDIVIDUALITY & SELF-EXPRESSION, FRANÇOIS NARS’ ICONIC COSMETIC HOUSE IS DARING YET DEVASTATINGLY REFINED: A COMBINATION THAT JUST SCREAMS PLAYFUL.
ONLINE & STORES
WORLDWIDE
FROM NEW YORK TO LONDON, HONG KONG TO BEIJING: OUR PARTNERSHIP WITH NARS WAS GLOBAL FROM THE GET-GO. WHEN THEY PLACED THEIR TRUST IN PLAYFUL TO DIRECT & PRODUCE THEIR RADIANCE CAMPAIGN, OUR CREATIVE DIRECTORS PULLED OUT ALL THE STOPS.
PLAYFUL ASSEMBLED A TEAM OF INTERNATIONAL ARTISTS FOR THIS ENGAGING ANIMATION, DELIVERING ELEGANT CGI VISUALS FULL OF LIQUID SIMULATIONS & A PULSING SOUNDTRACK.
SIT BACK, MELT INTO THE SCREEN: WELCOME
TO THE DREAMY INNER SANCTUM OF NARS.
all the
credits
PLAYFUL
CGI Production
AGUSTINA SANTKOVSKY
E.P. & CGI COORDINATOR
PABLO ALFIERI
CREATIVE DIRECTOR
MATIAS FURNO
I.T. / R&D Artist
NICOLAS CANELLAS
ART DIRECTOR
Matias Furno & José Gallardo
R&D ARTISTS
Maximiliano Riedels & Matias Furno
CGI ANIMATION
Maximiliano Riedels & Pablo Alfieri
EDITION & MONTAGE
Lucas Samoriva
CGI MODELLING
Anahi Piccinin
COLOR GRADING
SMIDER
SOUND DESIGN
THANKS FOR WATCH @HELLOPLAYFUL
