RISING HEARTBEAT, FLUSHED CHEEKS, SKIN TINGLING? NARCISSIST ORGASM HAS GOT US FEELING SEXY...

& AT PLAYFUL, THAT MEANS STUNNING CGI VISUALS, UNDERSTATED DRAMA & A WHIMSICAL SEXUALITY TO BRING YOU RIGHT TO THE EDGE. BITE YOUR LIP, CLENCH YOUR FISTS: SURRENDER TO NARS.

STRAP IN
& PRESS PLAY,
LITTLE PLAYFUL.

YOU’RE IN FOR
A SEXY RIDE!

FOLLOWING OUR ALLURING LAUNCH FOR THEIR RADIANCE COLLECTION, NARS CALLED US AGAIN FOR A SPICY SECOND DATE: THIS TIME TO BARE IT ALL ON THE BIG SCREENS OF TIMES SQUARE, NEW YORK.

THIS ICONIC BRAND DESERVES THE BEST, SO WE STEPPED UP & SWEPT THEM OFF THEIR FEET. USING EVOCATIVE FABRICS, LIQUIDS & POWDERS, WE CREATED TOUCHING & SENSORIAL CGI SIMULATIONS, SHOWCASING THE WHOLE LINE OF NARS ORGASM IN ALL ITS PROVOCATIVE GLORY.

WE’VE

GOT THE MOVES

all the
credits

PLAYFUL

CGI Production

AGUSTINA SANTKOVSKY

E.P. & CGI COORDINATOR

PABLO ALFIERI

CREATIVE DIRECTOR

MATIAS FURNO

I.T. / R&D Artist

NICOLAS CANELLAS

ART DIRECTOR

Matias Furno, Nicolas Canellas
Juan Manuel Coria & Sebastian Morales

cgi artists

Dave Stewart, Matias Furno,
José Gallardo & Juan Manuel Coria

R&D ARTISTS

MAXIMILIANO RIEDELS & PABLO ALFIERI

EDITION & MONTAGE

Smider

Sound design

THANKS FOR WATCH @HELLOPLAYFUL

@playful

@helloplayful

ALL RIGHTS RESERVED©PLAYFUL/2024
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