COVERGIRL
AS INNUMERABLE SHADES OF LIPSTICK SASHAY ACROSS THE SCREEN, OUR THREE SHORT FILMS PLAY LIKE A SASSY WAR CRY FOR SELF-EXPRESSION.
COMMISSIONED BY ESTABLISHED NYC FOR THE BIG SCREENS IN TIMES SQUARE, PLAYFUL WAS HONOURED TO BE PART OF THIS U.S. COSMETIC LEADER’S REBRAND. A HOMAGE TO THE BRAND’S INDIVIDUALITY, PLAYFUL’S CGI STUDIO TEMPERS REGIMENTED DYNAMISM WITH BRIGHT COLOURS, ORGANIC DESIGN LAYOUTS & EXPLOSIVE POWDER SIMULATIONS!
ICONIC
INNOVATIVE
INSPIRING
all the
credits
Established NYC
Agency, Creative Direction, Branding & Packaging
PLAYFUL
CGI Production
PABLO ALFIERI
CREATIVE DIRECTOR
AGUSTINA SANTKOVSKY
E.P. & CGI COORDINATOR
MATIAS FURNO
I.T. / R&D ARTIST
NICOLAS CANELLAS
ART DIRECTOR
Juampi Sciaccaluga
CG Animation & Editing
Cypheraudio
SOUND DESIGN
Marcos Pezzani
POST-PRODUCTION
THANKS FOR WATCH @HELLOPLAYFUL
